General managers involvement with sales -- Developing leads and prospects for hospitality sales -- The working of a hotel property sales operation -- Techniques for increasing sales -- Working with group markets -- The travel agent and the leisure travel market -- Sales planning and sales calls -- Hospitality sales training -- The negotiation process in sales -- Attributes of successful salespersons -- Helpful tips for hotel sales staff -- Action plans for marketing and sales -- Working on contracts for groups -- Everyone at a property is involved in sales -- A professional approach to hospitality sales along with networking -- Understanding the features of your product, especially F&B -- HR in connection with sales staff employment.
