Silpakorn University Library

Author

Title

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Publisher

Harlow, Essex : Pearson education, 2013

LOCATION	CALL #	STATUS
SUP General stack	HF1416 .U88 2013	ON SHELVES

Edition	6th ed.
Description	xviii, 478 p. : Chart ; 25 cm.
Note	Includes bibliographical references and index
Contents	Part 1 The cultural variable in international marketing -- Part 2 The integration of local consumption in a global marketing environment -- Part 3 Marketing decisions for the intercultural environment -- Part 4 Intercultural marketing communications
Subject	Export marketing -- Social aspects
	International business enterprises -- Social aspects
	Intercultural communication
Alt Author	Lee, Julie Anne
ISBN	9780273757733 (pbk.)