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Author
Keegan, Warren J.
Title
Global marketing / Warren J. Keegan, Mark C. Green
Publisher
Harlow : Pearson education, 2020
LOCATION
CALL #
STATUS
SUP General stack
HF1416 .K438 2020
ON SHELVES
Edition
10th ed.
Description
627 p. : col. ill. ; 28 cm.
Contents
Part one Introduction -- Part two The global marketing environment -- Part three Approaching global markets -- Part four The global marketing mix -- Part five Strategy and leadership in the twenty-first century
Note
Includes bibliographical references and indexes
Global edition
Subject
Export marketing
Alt Author
Green, Mark C.
ISBN
9781292304021 (pbk.)
http://www.opac.lib.su.ac.th:80/record=b1459848
Location
SUP = Petchburi Information Technology Library
SUS = Sanamchandra Palace Library
SUT = Thapra Palace Library
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