Silpakorn University Library

Author

Title

Marketing management / Dawn Iacobucci

Publisher

Boston, MA : Cengage Learning, 2018

LOCATION	CALL #	STATUS
SUP General stack	HF5415.13 .I33 2018	ON SHELVES

Description	xii, 324 p. : col. ill., chart ; 26 cm.
Note	Includes bibliographical references and index
Contents	Part 1 Marketing strategy -- Part 2 Product positioning -- Part 3 Positioning via price, place, and promotion -- Part 4 Positioning : assessment through the customer lens -- Part 5 Capstone
Subject	Marketing -- Management
ISBN	9781337271127 (pbk.)