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Book Cover
PRINTED MATL
Author Kotler, Philip
Title Principles of marketing / Philip Kotler, Gary Armstrong
Publisher Essex : Pearson Education, 2021

LOCATION CALL # STATUS
 SUP General stack  HF5415 .K67 2021    ON SHELVES
 Management Science (Bang Rak)  HF5415 .K67 2021    LIB USE ONLY
Edition 18th ed.
Description 728 p. : col. ill. ; 28 cm.
Note Global edition
Contents Part 1 Defining marketing and the marketing process -- Part 2 Understanding the marketplace and consumer value -- Part 3 Designing a customer value-driven strategy and mix -- Part 4 Extending marketing
Subject Marketing
Alt Author Armstrong, Gary
ISBN 9781292341132 (pbk.)

Location

SUP = Petchburi Information Technology Library
SUS = Sanamchandra Palace Library
SUT = Thapra Palace Library
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