| Edition |
15th ed. |
| Description |
912 p. : col. ill., chart ; 26 cm. |
| Note |
Global edition |
| Contents |
1 Introduction to E-commerce -- 2 E-commerce infrastructure -- 3 Building an E-commerce presence -- 4 E-commerce security and payment systems -- 5 E-commerce business strategies -- 6 E-commerce marketing and advertising -- 7 Social, mobile, and local marketing -- 8 Ethics, law, and E-commerce -- 9 Online media -- 10 Online communities -- 11 E-commerce retail and services -- 12 B2B E-commerce |
| Subject |
Electronic commerce
|
|
Internet marketing
|
| Alt Author |
Traver, Carol Guercio
|
| ISBN |
9781292303178 (pbk.) |
|
