Acknowledgements -- Foreword -- Introduction -- How to choose the right metrics -- How to locate metrics in the field guide -- Metrics listed alphabetically -- Metrics listed by category -- Metrics listed by marketing stage -- Guide to the metrics entries -- Sources for metrics data -- Digital metrics field guide entries -- Viewpoints on measurement : the present and its futures -- Viewpoints 1 : perspectives and practices in today's measurement landscape -- Viewpoints 2 : a more social measurement future -- Summing up : what we have learned from 197 metrics, 150 studies, and 12 essays
