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Book Cover
PRINTED MATL
Author Jobber, David
Title Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick
Publisher New York : McGraw-Hill, 2020

LOCATION CALL # STATUS
 SUP General stack  HF5415 .J63 2020    ON SHELVES
Edition 9th ed.
Description xxx, 831 p. : col. ill., chart ; 26 cm.
Note Includes bibliographical references and index
Contents Part 1 Fundamentals of marketing -- Part 2 Creating customer value -- Part 3 Communicating and delivering customer value -- Part 4 Marketing planning and strategy
Subject Marketing
Marketing -- Europe -- Case studies
Alt Author Ellis-Chadwick, Fiona
ISBN 9781526847232 (pbk.)

Location

SUP = Petchburi Information Technology Library
SUS = Sanamchandra Palace Library
SUT = Thapra Palace Library
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