| Description |
x, 137 p. : ol.ill. ; 23 cm. |
| Note |
Includes bibliographical references and index |
| Contents |
Chapter 1 Jakob's law -- Chapter 2 Fitts's law -- Chapter 3 Hick's law -- Chapter 4 Miller's law -- Chapter 5 Postel's law -- Chapter 6 Peak-end rule -- Chapter 7 Aesthetic-usability effect -- Chapter 8 von restorff effect -- Chapter 9 Tesler's law -- Chapter 10 Doherty threshold -- Chapter 11 With power comes responsibility -- Chapter 12 Applying psychological principles in design |
| Summary |
Chapter 1 Jakob's law users spend most of their time on other sites, and they preferyour site to work the same way as all the other sites they already know. Chapter 2 Fitts's law the time to acquire a target is a function of the distance to and size of the target. Chapter 3 Hick's law the time it takes to make a decision increases with the number and complexity of choices available. Chapter 4 Miller's law the average person can keep only 7 (±2) items in their working memory. Chapter 5 Postel's law be conservative in what you do, be liberal in what you accept from others. Chapter 6 Peak-end rule people judge an experience largely based on how they felt at its peak and at its end, rather than on the total sum or average of every moment of the experience. Chapter 7 Aesthetic-usability effect users often perceive aesthetically pleasing design as design that's more usable. Chapter 8 von restorff effect when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. Chapter 9 Tesler's law tesler's law, also known as the law of conservation and complexity, states that for any system there is a certain amount of complexity that cannot be reduced. Chapter 10 Doherty threshold productivity soars when a computer and its users interact at a pace (<400 ms) that ensures that neither has to wait on the other. Chapter 11 With power comes responsibility here, we take a closer look at the implications of using psychology to create more intuitive products and experiences. Chapter 12 Applying psychological principles in design this chapter considers ways designers can internalize and apply the psychological principles we've looked at in this book and then articulate them through principles that relate back to the goals and priorities of their team. |
| Subject |
Human-computer interaction -- Psychological aspects
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User interfaces (Computer systems) -- Design
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User-centered system design
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| ISBN |
9781492055310 (pbk.) |
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