| Description |
xxxiv, 251 p. : ill. ; 25 cm. |
| Series |
Cultural histories of design
|
| Note |
Includes bibliographical references and index |
| Contents |
Chapter 1 Josef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Chapter 2 Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- Chapter 3 Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Chapter 4 Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- Chapter 5 Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Chapter 6 Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- Chapter 7 The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century |
| Summary |
Reading graphic design history comprises seven well-illustrated studies of examples of graphic design, in-depth examinations focusing upon a single work or closely related body of work associated with particular designers and art directors. It is intended for instructors of courses in graphic design history and their students, for whom such courses are often required or recommended whether in place of or in addition to the history of art in most graphic design curricula. While the subject of graphic design history has expanded considerably since the publication of Philip Meggs'History of Graphic Design survey in 1983, much of the published work in the field focuses upon national histories (e.g., "Swiss graphic Design," "Dutch Graphic Design,") styles (e.g., "psychedelic posters," "art nouveau posters," "World War I propaganda"), or monographs on the oeuvres and careers of individual designers, partnerships, and consultancies. By working outward from individual works, Reading Graphic Design History complements as well as challenges existing treatments or interpretations of each of its subjects. |
| Subject |
Graphic arts -- Social aspects
|
|
Graphic arts -- Political aspects
|
|
Graphic arts -- History
|
| ISBN |
9781474299411 (pbk.) |
|
