| Edition |
4th ed. |
| Description |
ix, 229 p. : col. ill. ; 26 cm. |
| Note |
Includes bibliographical references and index |
| Contents |
Chapter 1 How to think about editing -- Chapter 2 Editing for readers -- Chapter 3 How to think about design -- Chapter 4 Designing for readers -- Chapter 5 Teamwork -- Chapter 6 Editing guardrails -- Chapter 7 The document -- Chapter 8 Space -- Chapter 9 Type -- Chapter 10 Imagery -- Chapter 11 Color |
| Summary |
This classic guide to winning readers has been completely updated to be applicable to both print and online publication design. Because it has truths about effective visual communication that transcend technological changes, this book has been in continuous publication since 1974. Revised by accomplished author and professor of graphic design Alex W. White, Editing by design, fourth edition, describes how both word and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. Readers will find ways to marry content and form through designer-editor collaboration helping story and design to reinforce each other. Brimming with hundreds of illustrations, chapters cover a wealth of design and editing matters, including how to think about "editing" and "designing" as a word person and a design person, teamwork and collaboration for story clarity, originality and inducement for the reader, columns and grids for organization, covers and contents listings as tools for deeper reader involvement, using type hierarchy to lure and catch readers, representational and non-representational imagery using color as a branding device. |
| Subject |
Graphic design (Typography)
|
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Layout (Printing)
|
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Magazine design
|
|
Editing
|
| Alt Author |
White, Alex W.
|
| ISBN |
9781621537601 (pbk.) |
|
