Chapter 1 Seeing through users' eyes -- Chapter 2 Creativity loves constraints -- Chapter 3 Interface designs are the facial expressions of digital products -- Chapter 4 Innovation is not for innovation's sake -- Chapter 5 Good ux comes from being open to input
Summary
Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.
