Silpakorn University Library

Author

Title

Global marketing / Warren J. Keegan, Mark C. Green

Publisher

Harlow : Pearson education, 2020

LOCATION	CALL #	STATUS
SUP General stack	HF1416 .K438 2020	ON SHELVES

Edition	10th ed.
Description	627 p. : col. ill. ; 28 cm.
Contents	Part one Introduction -- Part two The global marketing environment -- Part three Approaching global markets -- Part four The global marketing mix -- Part five Strategy and leadership in the twenty-first century
Note	Includes bibliographical references and indexes
	Global edition
Subject	Export marketing
Alt Author	Green, Mark C.
ISBN	9781292304021 (pbk.)