| Edition |
5th ed. |
| Description |
xx, 466, [22] p. : ill., tables, maps |
| Series |
Asia ed.
|
| Contents |
1. The power of entrepreneurship -- 2. The entrepreneurial process -- 3. Opportunity recognition, shaping, and reshaping -- 4. Prototyping your ideas -- 5. The importance of business models -- 6. Entrepreneurial marketing -- 7. Building the founding team -- 8. The business planning process -- 9. Building your pro forma -- 10. Raising money for starting and growing a business -- 11. Debt and other forms of financing -- 12. Legal and tax issues, including intellectual property -- 13. Entrepreneurial growth -- 14. Social Entrepreneurship |
| Summary |
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. |
| Subject |
Entrepreneurship
|
|
New business enterprises
|
|
Small business
|
|
Small business -- Management
|
| Alt Author |
Corbett, Andrew C.
|
|
Bygrave, William D.
|
| ISBN |
9781119563228 (pbk.) |
|
