| Description |
xviii, 252 p. ; 22 cm |
| Note |
Includes bibliographical references (pages 221-228) and index |
| Contents |
Frugal innovation: a disruptive growth strategy -- Principle one: engage and iterate -- Principle two: flex your assets --Principle three: create sustainable solutions -- Principle four: shape customer behaviour -- Principle five: co-create value with prosumers -- Principle six: make innovative friends -- Fostering a frugal culture -- Conclusion |
| Summary |
Business in the developed world is changing. Tighter budgets and dwindling natural resources, along with new technologies and empowered consumers, are driving disruptive trends like the sharing and circular economy and the maker movement. Using limited resources to get high-quality products to market quickly is now vital to business success. This cutting-edge guide by award-winning innovation thinkers Navi Radjou and Jaideep Prabhu lays out the key principles, perspectives and techniques of frugal innovation--the art of doing more, and better, with less. Packed with over 50 case studies and many specific recommendations for R&D, operations, HR, sales and marketing and more, Frudgal Innovation shows leaders and managers in companies of all sizes and across all sectors how to profit from doing business in a socially and environmentally responsible way |
| Subject |
Technological innovations -- Case studies
|
|
Adaptability (Psychology) -- Case studies
|
| Alt Author |
Prabhu, Jaideep C
|
| Cover Title |
At head of title: The economist |
| ISBN |
9781610395052 |
|
