| Description |
215 p. : col. ill., col. map ; 24 cm. |
| Note |
"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover |
| Summary |
"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- |
| Subject |
Clothing trade -- Handbooks, manuals, etc
|
| Alt Author |
Chow, Sara
|
| ISBN |
9789887710974 (hbk.) |
|
