Includes bibliographical references (pages 201-202) and index
Summary
"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover
