| Description |
240 p. : col. ill. ; 29 cm |
| Contents |
Film : Monta film festival ; New York Asian film festival ; Cult film festival ; Dekino short film festival -- Music : Flow festival ; Panama plus festival 2017 ; The peacock society festival ; Indirekt festival ; GAMMA festival ; NeonLights SG ; JVAL festival -- Art : Philantra festival ; FIS festival internacional de solos 2016 ; VR fest ; 13th HIGH FEST international performing arts festival ; INAYA ; FIU -- Culture : Macao library week 2016 ; Luna de octubre -- Design : BIC festival 2017 ; Archifest 2017 building agency ; Latin American design festival 2015 ; ING - creative festival ; 2017 Beijing design week 751 international design festival |
| Summary |
The Branding and Identity of Festivalsis a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the successof a festival has a close connection to its tailor- made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy |
| Subject |
Festivals -- Management -- Pictorial works
|
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Special events -- Marketing -- Pictorial works
|
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Branding (Marketing) -- Pictorial works
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| Alt Author |
Wang, Shaoqiang
|
| ISBN |
9789887852742 |
|
