Silpakorn University Library

Author

Title

Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo

Publisher

Hoboken : Wiley, c2021

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Contents/สารบัญ

LOCATION	CALL #	STATUS
SUT General stack อาคารหอสมุดชั้นล่าง	HD69.B7 C44 2021	ON SHELVES

Edition	4th ed
Description	xi, 531 p. ; 24 cm
Subject	Brand name products -- Management
	Luxury goods industry
	Luxuries -- Marketing
	Branding (Marketing)
Alt Author	Mazzalovo, Gerald
ISBN	9781119706281