Introduction -- 1 Droog: The dry and the moist -- 2 Framing design art -- 3 Viscerealities -- 4 Valuing emotive design -- 5 Rhetorical devices and lyrical things -- 6 To the ends of the earth -- Notes -- Introduction -- 1 Droog: The dry and the moist -- 2 Framing design art -- 3 Viscerealities -- 4 Valuing emotive design -- 5 Rhetorical devices and lyrical things -- 6 To the ends of the earth -- Index